Annemieke Lof


Annemieke’s focus is on defining our clients’ needs and objectives, translating these into concrete objectives and deliverables and finding the right approach in consulting and training.

Her commitment is to help our clients realize their business goals, connecting and engaging people in ways that benefit both the organization and its people.

Professional Experience

Before joining Trompenaars Hampden-Turner, Annemieke worked as a personnel officer in various large international, professional organizations. She has now been with the company for over ten years and currently works as a project consultant, working on and coordinating large consulting projects. Besides using her extensive experience in clarifying the scope, objectives and approaches for our consulting assignments, she also assists in summarizing findings from our interviews, structuring presentations and writing and editing reports for the benefit of our clients.

Her main areas of interest are post-merger integration and developing a culture of creativity and innovation within an organization. In addition, she has co-facilitated Dilemma Reconciliation sessions and other programs for our international clients. She has edited and translated many of the articles Fons Trompenaars’ wrote for Het Financieel Dagblad, which have been bundled in the book Did the Pedestrian Die?.


Annemieke has a Bachelor degree in Personnel & Organization from the Hogeschool van Amsterdam. and studied for a Masters degree in Culture, Organization and Management at the Vrije Universiteit of Amsterdam. She is a native Dutch speaker, fluent in English and has a good command of German and French.

RSS the THT Blog

  • Programme 2: Follow up from RT4L TV Series 'Hoe maakt u het' December 16, 2017
    The programme broadcast 16 December explored Corporate Culture. For further information about the Apps mentioned in the programme MandA App   Innovation App   Change App  […]
  • Programme 1: Follow up from RT4L TV Series 'Hoe maakt u het' December 9, 2017
    You can download the App free from the Apple App store (IOS version) or Google Play store (Android version). Just search your app store for ‘Culture for Business’. For more information on the Intercultural Team App see here Watch this video clip of Fons (90 seconds) explaining the rationale for digitising culture tools and introducing the CFB App. […]
  • Announcement September 12, 2017
    Trompenaars Hampden-Turner Consulting has decided to terminate its formal collaboration with KPMG. Having evaluated our working relationship we both concluded that a separation is in the best interest of both parties. This means that we and our holding Trompenaars Hampden-Turner Consulting B.V. will continue our consulting activities independently from KPMG. […]
  • We're getting multi-culturalism all wrong - Patheos (blog) June 4, 2017
    Patheos (blog)We’re getting multi-culturalism all wrongPatheos (blog)And here I have pulled Riding the Waves of Culture, by Fons Trompenaars and Charles Hampden-Turner, off the bookshelf. This was a book that was given to us as reading material when we were preparing for our expat assignment in Germany, and it was … For the full article, please see here: htt […]
  • The new geography of management - Chartered Management Institute April 7, 2017
    Chartered Management InstituteThe new geography of managementChartered Management InstituteCultural theorists Charles Hampden-Turner and Fons Trompenaars believe that such companies owe their success to ignoring Western advice and plotting a distinctively Chinese course. Their genius, they posit, has been to integrate elements that, to the … For the full art […]