Annemieke Lof


Annemieke’s focus is on defining our clients’ needs and objectives, translating these into concrete objectives and deliverables and finding the right approach in consulting and training.

Her commitment is to help our clients realize their business goals, connecting and engaging people in ways that benefit both the organization and its people.

Professional Experience

Before joining Trompenaars Hampden-Turner, Annemieke worked as a personnel officer in various large international, professional organizations. She has now been with the company for over ten years and currently works as a project consultant, working on and coordinating large consulting projects. Besides using her extensive experience in clarifying the scope, objectives and approaches for our consulting assignments, she also assists in summarizing findings from our interviews, structuring presentations and writing and editing reports for the benefit of our clients.

Her main areas of interest are post-merger integration and developing a culture of creativity and innovation within an organization. In addition, she has co-facilitated Dilemma Reconciliation sessions and other programs for our international clients. She has edited and translated many of the articles Fons Trompenaars’ wrote for Het Financieel Dagblad, which have been bundled in the book Did the Pedestrian Die?.


Annemieke has a Bachelor degree in Personnel & Organization from the Hogeschool van Amsterdam. and studied for a Masters degree in Culture, Organization and Management at the Vrije Universiteit of Amsterdam. She is a native Dutch speaker, fluent in English and has a good command of German and French.

RSS the THT Blog

  • 'Leren omgaan met dilemma's is essentieel in deze eeuw' - (persbericht) June 3, 2018 (persbericht)‘Leren omgaan met dilemma’s is essentieel in deze eeuw’ (persbericht)In eerdere fasen van zijn carrière was Steven actief op de werkterreinen financieel management, interne besturing, managementdevelopment en veranderingsmanagement en werkte hij samen in projecten met bureau Trompenaars Hampden-Turner. For the full art […]
  • Co-opetition: compete for the best cooperation May 16, 2018
    Is this the next step for T-Mobile? Fons Trompenaars and Roland de Bruijn We can understand that T-Mobile is abolishing the individual performance bonus. Yet we think that they threw out the baby with the bathwater! The entire system of performance and appraisal interviews leads to a lot of hassle. Managers often lose a lot of time writing evaluations. The c […]
  • La compatibilité culturelle, encore trop souvent absente de l'évaluation des opérations de fusions & acquisitions - Les Échos May 16, 2018
    Les ÉchosLa compatibilité culturelle, encore trop souvent absente de l'évaluation des opérations de fusions & acquisitionsLes Échos… le modèle d'analyse culturelle de Fons Trompenaars et Charles Hampden-Turner est un outil permettant de confronter différents modèles culturels et d'en mesurer les écarts selon sept dimensions (universalisme/ […]
  • Marc Burger volgt Mark Hofland op als CEO Capgemini Consulting Nederland - March 27, 2018
    Consultancy.nlMarc Burger volgt Mark Hofland op als CEO Capgemini Consulting NederlandConsultancy.nlMarc Burger volgt Mark Hofland op als topman van Capgemini Consulting in Nederland. De kersverse CEO werkt al sinds de zomer van 2012 voor de consultancypraktijk van Capgemini. “Ik heb er alle vertrouwen in dat Marc Burger onze positie als leider in … For the […]
  • Programme 2: Follow up from RT4L TV Series 'Hoe maakt u het' December 16, 2017
    The programme broadcast 16 December explored Corporate Culture. For further information about the Apps mentioned in the programme MandA App   Innovation App   Change App  […]