Peter Woolliams


Prof. Peter Woolliams, PhD, is senior partner with THT and is also Emeritus Professor of International Business at the Ashcroft International Business School (AIBS), Anglia University, UK, having formerly been Professor of Management at the East London Business School in the UK. He has worked extensively as an academic and practitioner management consultant throughout the world with many leading organizations and management gurus and is visiting professor at several international institutions.

Professional Experience

He has been visiting Research Fellow (and now owner/partner) at THT for 23 years during which he has worked closely with his co-author Prof. Dr Trompenaars. Peter’s contribution has been to support the development of the THT’s cross culture and knowledge management database and its reliability and consistency through extensive rigorous analysis and the extensive range of web based diagnostic tools.


He has an extensive research and publication record and is frequently invited to make keynote presentations throughout the world at major international conferences. His earlier work was on computer based corporate models and simulation studies for business strategy development and formulation. More recent research is concerned with transferring business and management models to other cultures and markets. He co-authored ‘Business Across Cultures’ and ‘Marketing across Cultures’ with Fons Trompenaars, and more than dozen academic and practicioner articles.

RSS the THT Blog

  • This RSS feed URL is deprecated November 2, 2017
    This RSS feed URL is deprecated, please update. New URLs can be found in the footers at For the full article, please see here: […]
  • Announcement September 12, 2017
    Trompenaars Hampden-Turner Consulting has decided to terminate its formal collaboration with KPMG. Having evaluated our working relationship we both concluded that a separation is in the best interest of both parties. This means that we and our holding Trompenaars Hampden-Turner Consulting B.V. will continue our consulting activities independently from KPMG. […]
  • We're getting multi-culturalism all wrong - Patheos (blog) June 4, 2017
    Patheos (blog)We’re getting multi-culturalism all wrongPatheos (blog)And here I have pulled Riding the Waves of Culture, by Fons Trompenaars and Charles Hampden-Turner, off the bookshelf. This was a book that was given to us as reading material when we were preparing for our expat assignment in Germany, and it was … For the full article, please see here: htt […]
  • The new geography of management - Chartered Management Institute April 7, 2017
    Chartered Management InstituteThe new geography of managementChartered Management InstituteCultural theorists Charles Hampden-Turner and Fons Trompenaars believe that such companies owe their success to ignoring Western advice and plotting a distinctively Chinese course. Their genius, they posit, has been to integrate elements that, to the … For the full art […]
  • Got Strategic Goals They Won't Happen Without The Right Corporate Culture - Mondaq News Alerts (registration) April 2, 2017
    Got Strategic Goals They Won’t Happen Without The Right Corporate CultureMondaq News Alerts (registration)It is therefore crucial to ensure that the firm’s values are lived by its individuals in their day-to-day work, and that they fully reflect the firm’s ambition and strategy. Thanks to the acquisition of the research firm THT, founded in 1985 by Pr. Dr … […]